61. Setting Roots for the Future! | Tom Foley & Tiffany Derry

On this episode of the Takeout, Delivery, and Catering podcast series, hosts TJ Schier and Sam Stanovich sit down with Tom Foley, the founder of Indigo Group, and Tiffany Derry, the chef and owner of Roots Chicken Shak, to explore packaging, catering, community, and planting roots for the future.

Roots Chicken Shak is famous for its duck fat fried chicken, courtesy of celebrity chef Tiffany Derry. Options range from wings and tenders to sandwiches and salads, all freshly prepared in the chain’s limited 300 square feet of space. Indigo Group helped found Roots Chicken Shak in 2017, and the management consulting company continues to oversee the chain’s operations.

“We call the front of the house the restaurant, where Tiffany is amazing both from a chef’s perspective and a guest’s engagement,” says Foley. “The back of the house is all the operational components. Anything that smells legal comes my way.”

Roots Chicken Shak has a culture of buying local. The chain endeavors to keep the menu narrow and focused—emphasizing chef Tiffany’s southern upbringing and preference for dishes with local, fresh ingredients and spices—to keep ordering and packaging processes simple and seamless. Roots found the ideal packing partner in H-E-B.

“We’re quick service. We knew that in order to make the numbers that we needed to make, it wasn’t just about everyone coming in and eating—we needed our pickup and delivery to be a large part of our program,” says Derry. “I wanted to make sure that we had proper materials… not everything works for chicken.”

Listen to the episode to learn more about the making of duck fat fried chicken, as well as how to successfully invest in your community!