One of my favorite things to learn about when researching episodes is how people marketed inventions that had never been on the market before. In The Story Behind Post-its, we talked about how 3M’s style of marketing was to show what the product could do, rather than just showing the product. In The Story Behind Dr Pepper, John W. Davis made it a point to tell six people every day his version of the beverage’s origin story.
And, probably in the running for most audacious marketing of an invention covered by The Story Behind is today’s topic, when its inventors rented a kangaroo to help demonstrate the fun jumping capabilities of the product.
You’re listening to The Story Behind: The Extraordinary History of the Ordinary. I’m your host, Emily Prokop, and this is The Story Behind the Trampoline.
Like the podcast? You’ll LOVE The Story Behind Book! Check out Emily’s other podcast, Hate to Weight! Join The Story Behind Discussion Group on Facebook! Follow The Story Behind: Twitter | Facebook | Instagram | Pinterest | Website This episode was brought to you by The Story Behind Executive Producers Click here to become an Executive Producer and support this podcast on Patreon.Media:
Music for MakersSources:
Who Made That Trampoline? - The New York Times George Nissen: Inventor of the trampoline - The Independent The up-and-down history of the trampoline - ABC News 21 Fascinating Facts About Trampolines – Exercise, Education, and More! - Trampoline Review Guide The History of Trampolines - Trampoline Gurus Trampoline Equipment and History - Olympic.org The Difference Between a Rebounder & Trampoline - Livestrong.com Trampolines: A History - Rebounderz.com The History of Trampolines: All You Need to Know - TrampolineJudge.com AAP Advises Against Recreational Trampoline Use - American Academy of Pediatrics As Trampoline Parks Jump In Popularity, So Do Injuries - NPR Trampoline Parks Tied to Jump in Emergency Room Visits - Scientific AmericanReferenced:
The Story Behind Post-its The Story Behind Dr Pepper The Story Behind PantyhoseEmily Prokop | Meet Your Host and Learn About the Show (TSB110)
The Paperclip | Office Supply and Demand, Paperclip Trading, and Clippy (RIP) (TSB109)
Mercury Retrograde | Damn it, Planet! (TSB108)
The Paralympics | The Doctor Who Turned World War II Spinal Injury Patients Into Athletes (TSB107)
April Fool's Day "Remastered" | The Quotes Are Intentional ;)
PEZ | History, Candy Marketing, The PEZ Outlaw (TSB106)
Pi(e) | Meetups, Meatpies, and Mathematics (TSB105)
The Band-Aid | Adhesive Bandages, Marketing Highs and Lows, and the 1980s Supergroup (TSB104)
Post-its | Persistence, Productivity, and Romy & Michele (TSB103)
Sliced Bread | The Greatest Thing Since Betty White (TSB102)
The Pink Slip | Enjoyment from Unemployment (TSB101)
The Story Behind: The Musical! (TSB100)
Reese's Peanut Butter Cups | A Combination of Epic Proportions (TSB099)
Kit Kat | From Scholarly Clubs in the 1700s to a Not-So-Scholarly Lunch Hour of Taste-Testing in 2017 (TSB098)
Baby Ruth | Layers of Origin Stories, Baseball Tie-Ins and "Ruthless" Marketing (TSB097)
Lollipops | Differing Origin Stories, Salvador Dali, and Ear Worms (TSB096)
Tissues | From Handkerchiefs to Kleenex (TSB095)
Handcuffs | My Hands are Tied (TSB094)
Promo
The Toothbrush | The Nacirema Weird Habit that Took a While To Catch On (TSB093)
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