’90s Demand Is Different: Josh Adams on PMGs, Patience, and Playing the Long Game

What is really happening in the '90s category right now?

Josh Adams from 90s Auctions joins me to break it down. We talk about healthy growth, why some grails spike and then cool off, and what collectors misunderstand when they look at big comps in isolation.

We unpack the recent 1998 Metal Universe Peyton Manning PMG sale and why the PSA 8 brought $24K while BGS copies trailed far behind. Is it a PSA premium? Timing? Platform? Or something deeper about collector cards versus commodity cards?

Josh shares how he thinks about patience, consolidation, and why he stops checking comps once a card hits his PC. We also walk through key pieces from his collection, including a 1998 PMG Frank Thomas, 1997 Diamond Dimensions Jordan, and a 1997 Essential Credentials Future Jordan he consolidated heavily to land.

If you care about scarcity, availability, and building a collection that lasts, this one is for you.

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