”The Magic Is In the Pre-launch”: Why Live Launches Don’t Work & What We Can Do Instead w/Brenna McGowan

Traditional, high-pressure, hustle-based live launches don’t make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress? 

 

Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people. 

 

How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers? 

 

In this episode, I’m joined by a Boss Mom I believe is doing launches the right way. Strategic copywriter, marketing consultant and launch expert, Brenna McGowan shares her approach to releasing stuff and why it’s perfect for moms. 

A pre-launch gives you time to collect data, use your content in a fun and exciting way and move people along that awareness journey. -Brenna McGowan

 

3 Things You’ll Learn in This Episode

 

• The 3 beliefs that make people want to buy from us
  What makes people decide to buy something from us and why do live launches work against this journey? 

 

• Why the pre-launch planning process is so critical
  We don’t have to put things out as quickly as humanly possible to succeed. Why do we achieve more by slowing down? 

 

• If urgency is ever a good thing
  Does it ever make sense for us to do a timed launch?

 

Guest Bio

Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.

Brenna also offers 1:1 Pre-Launch Plans where she creates a comprehensive and strategic outline from authority content to emails to social posts so you know exactly what you should be saying, writing, and doing before your launch to pre-sell spots and get people excited and ready to buy.

For more information on Brenna’s program, visit https://brennamcgowan.co/ and follow @brennamcgowanco. 

Get Brenna’s free Pre-Launch Plan Cheat Sheet at https://brennamcgowan.co/cheatsheet/.