171 | Finding Your Unique Leadership Style & Passion – Steve Baue

What does it take to walk away from the corporate fast track and build something that truly matters? Today’s guest, Steve Baue, did just that—trading in boardrooms and burnouts for impact, innovation, and meaning.

After two decades of chasing traditional success, Steve had a moment of radical clarity: he’d been living someone else’s plan. So he rewrote his own. With his wife by his side, he invested everything they had into Employee Resource Center (ERC), a mental health benefits company based in Wisconsin.

Ten years later, Steve has not only led ERC in transforming over 200,000 lives—he’s also scaled the company’s reach, quadrupled its margins, and earned a reputation for operational excellence and human-first leadership. His vision has helped set new standards in virtual mental health care, trust-centered systems, and leadership culture.

Oh—and did we mention? He’s also a Wisconsin Titan 100 award winner, recognized as one of the region’s most accomplished and influential leaders in business.

In this conversation, we talk about courage, clarity, and the decision to build a business around what matters most.

You’re about to hear how one leader found his purpose—and is helping thousands more find theirs.