The Most Impactful Trip of our Careers: Valor’s Colombia Trip – 04/16/2025

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We just got back from one of the most impactful trips in the history of our company — a sourcing trip to Colombia that’s bound to shape our business for years to come. In this episode, we reflect on everything from getting searched by police on the streets of Jardín to the transformational conversations we had with coffee producers whose livelihoods depend on the volatile C-market.From walking through coffee farms in Andes to partnering with inspiring producers like Santiago Arango and Andres Cardona, this episode gives a behind-the-scenes look at what it really means to build a sourcing model based on relationships rather than just flavor scores and price points.We also dig into the nuances of green sourcing, the importance of understanding your true cost (on both the roasting and farming sides), and why the future of specialty coffee depends on young, innovative farmers like the ones we met. A must-listen for anyone in the coffee world, or anyone interested in how meaningful relationships can fuel better business.

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00:00:00 Start00:00:33 INTROOOOOOOOO 00:03:33 Progrum START 00:06:18 Ross, Let's begin the Recap 00:16:23 Day II 00:19:50 Marker 5 00:27:45 Vocab check 00:33:51 Busted 00:38:20 Fermentation Bootcamp 00:43:55 The coolest part of the trip, maybe ever... 00:55:28 Ethically Sourced Coffee