Retail veterans (and former colleagues) Justin Heffernan, Jake Rupert and Jennie Garbarek talk collaboration between produce and floral

We're delighted to bring you three guests in this week's episode: our recurring floral series star, Jennie Garbarek, sales director of mass market, North America, for Tessacorp, and a veteran of Roundy’s, Mariano’s and SpartanNash; Jake Rupert, director of sales and marketing at North Country Growers and a veteran of Roundy’s and Kroger; and Justin Heffernan, the vice president of sales for Fyffes North America and a veteran of Roundy’s and Jewel-Osco. They have each spent at least a decade on the buy side of the business — Jake almost two decades — and are now on the supply side. In this conversation with The Produce Retail Podcast host Ashley Nickle, Justin, Jennie and Jake discuss the relationship between produce and floral; how those departments interact; how leaders tasked with managing across those departments can support both well; how building relationships plays a critical part in setting floral up for success during high-volume periods; leveraging competitive spirit to grow sales across the organization; incorporating floral into storewide events; the role of floral in the ad; the opportunity for greater collaboration between produce and floral; and much more. Enjoy!

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