Negotiation Versus Sales: Understanding The Secret To Win Deals With Mark Raffan [Episode 138]

Unlock the secrets to winning deals by understanding the differences between negotiations and sales! Join us in this episode as Mark Raffan, an award-winning negotiation trainer, expert, and entrepreneur, unveils the key strategies entrepreneurs need to succeed in negotiations and sales. Mark emphasizes the significance of goal-based negotiation over mere tactics or scripts. Don't miss out on this insightful conversation that delves into the nuances of negotiation and sales. Tune in now to gain valuable insights and elevate your deal-making skills.

In this episode, you will learn:

· The crucial distinctions between negotiation and sales

· The importance of setting clear aspiration goals

· Practical tips on integrating negotiation and sales techniques into your selling approach

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