Why You Don’t Need a Big Audience to Have a Profitable Podcast

2024-02-06

“Do I need a big audience to be successful with a podcast?”It’s the question that keeps every aspiring podcaster up at night, and I get why — they see all these top podcasters with hundreds of thousands of followers on social media (and an email list worth envying) and assume that to be successful with a podcast, they need that too. In fact most people think that people like Amy Porterfield and Tim Ferris and heck, Joe-freakin-Rogan are successful podcasters because they had a big audience when they started their show.But nope. It's actually...

“Do I need a big audience to be successful with a podcast?”

It’s the question that keeps every aspiring podcaster up at night, and I get why — they see all these top podcasters with hundreds of thousands of followers on social media (and an email list worth envying) and assume that to be successful with a podcast, they need that too.

In fact most people think that people like Amy Porterfield and Tim Ferris and heck, Joe-freakin-Rogan are successful podcasters because they had a big audience when they started their show.

But nope. It's actually the other way around.

Being ultra-successful with a podcast isn’t about how big your audience is when you start. It's about knowing how to differentiate yourself to attract the right audience *so that* you can grow.

If you have a podcast right now that's not growing like you expected it to (OR) if you’re someone who wants to start a podcast this year and make sure it's successful from the jump...

You’re going to need to know what levers to pull to make sure your show stands out and gets the attention it deserves.

And in this episode, I'm breaking down the first step to doing exactly that. Hit play and let’s make your business bingeworthy.

0:03 - Starting a Podcast? Why You Don't Need a Big Audience to Succeed

1:25 - Social Media is Dead: Here’s Why

4:25 - Build Relationships Over Numbers When Starting a Podcast

7:48 - Why Every Top Podcaster Started from Zero When Starting a Podcast

11:36 - Learning How to Speak Your Listener’s Language

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