This episode features Eric Seufert, founder at Heracles, founder at QuantMar, and founder at MobileDevMemo.com . Eric is perhaps one of the smartest people in mobile user acquisition today - in this episode Eric walks us through how to model out an app's DAU. Key highlightsWhy systematic modeling of growth is crucial to an app.What inputs Eric recommends for systematic modeling of growth.How to think about the DAU gap to be closed – and the UA effort required to close it.How granular or high-level should a...
This episode features Eric Seufert, founder at Heracles, founder at QuantMar, and founder at MobileDevMemo.com . Eric is perhaps one of the smartest people in mobile user acquisition today - in this episode Eric walks us through how to model out an app's DAU.
Key highlights
- Why systematic modeling of growth is crucial to an app.
- What inputs Eric recommends for systematic modeling of growth.
- How to think about the DAU gap to be closed – and the UA effort required to close it.
- How granular or high-level should a model be? How Eric recommends thinking about this.
Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/how-to-model-out-an-apps-dau-with-eric-seufert-founder-at-heracles-quantmar-mobiledevmemo/
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