Sarah Bergstrom on Building Women’s Sports, Storytelling, and Why Watching Matters Togethxr

In this episode of the Women’s MTB Network Podcast, Mia sits down with Sarah Bergstrom, Head of Operations at Togethxr — a media and commerce company dedicated to amplifying women’s sports and celebrating women athletes.

Sarah shares her path into the sports industry, the mission behind Togethxr, and how storytelling plays a critical role in shifting perceptions around women’s sports. Together, they discuss the growth of women’s sports as a legitimate business opportunity, the importance of representation in decision-making, and the misconceptions that still exist today.

This conversation is a reminder that supporting women’s sports doesn’t have to be complicated — it starts with watching, engaging, and investing.

Key Takeaways:

• Togethxr exists to amplify women’s sports and celebrate women athletes

• “Everyone Watches Women’s Sports” began as a community-driven message

• Storytelling is essential to changing how women’s sports are perceived

• Women’s sports should be viewed as a business opportunity, not charity

• Representation and diversity in leadership lead to better outcomes

• Supporting women’s sports can be as simple as watching, buying tickets, or purchasing merch

• The next generation is growing up with a completely different perspective on women’s sports

  
  

  Watch & Follow:
  
  Follow the Women’s MTB Network on Instagram, YouTube, and Spotify for more conversations with athletes, leaders, and change-makers in women’s sports
  Follow Togethxr to support and stay connected with their work amplifying women’s sports

  🎧 Subscribe, share, and keep showing up for women’s sports.