743. What Stops Handmade Product Businesses from Hitting 1M (& How to Break Through!)

2026-02-19

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Is your handmade business making sales, but you’ve hit a ceiling? Good news, I’m about to share how to break through! In this episode, we’ll dissect the moment every product-based business owner hits when demand outgrows your personal capacity and you become the bottleneck. I call it the Breaking Point, and it’s exactly where scaling either happens… or stalls.I’ll show you how to redefine what “handmade” means as you grow, identify what’s keeping your business stuck, and make the shifts needed to scale your physical product business without ...

I’ll show you how to redefine what “handmade” means as you grow, identify what’s keeping your business stuck, and make the shifts needed to scale your physical product business without burning out. If you want to grow your handmade business (whether you make candles, jewelry, pottery, or any other handmade product) to $1M and beyond, it’s time to stop doing more and start building differently.

In This Episode, You’ll Learn:

00:00 What is the “Breaking Point”?

05:45 Why every product-based business eventually hits a capacity ceiling.

08:00 The revenue levels where structure typically breaks.

12:00 Why what got you here won’t get you to your next level.

17:15 The sand-in-your-hand exercise that shows how control shrinks capacity.

22:00 How a $2M pottery brand still operates as handmade with 20 potters.

25:00 The identity shift from maker to creative director.

26:30 The 2 areas product businesses should consider hiring for first.

28:00 How to decode where you must stay and where you must get out of the way.

34:15 How to identify the one area that breaks when you get busy.

42:30 The 3 decisions to make when you hit your Breaking Point.