The Danger of Digital Marketing Dependence

As a marketer, what is the danger of relying too heavily on digital advertising? Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The Marketing Architects. Too many businesses are facing the consequences of an overreliance on digital advertising, from ad fraud to limited growth potential. Hear how brands like Airbnb have side-stepped these digital downsides and the importance of having a balanced marketing mix that embraces both digital and traditional channels.

Topics covered:

• [00:00] Introducing The Marketing Architects
• [03:25] How Airbnb found success with traditional marketing channels
• [07:55] The risks of digital advertising
• [11:22] How brands achieve consistent growth
• [13:54] How traditional channels build memory and trust
• [16:32] The importance of both traditional and digital marketing channels

To learn more, visit marketingarchitects.com/podcast.

Resources:
2022 Wall Street Journal Article
2023 AdAge Article

2020 MarketingWeek Article
2022 CNBC Article
2021 Campaign Article

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