Ep 10: Tracking Ad Effectiveness

Learn how to track the effectiveness of your digital efforts, and keep Google Analytics from lying to you!

• Story Time 
  • Andrew is still talking about pictures! This time they were on the builder’s site… but hidden?
  • Kevin interviewed two marketing candidates – learn why one made a much better impression.
• News
  • Check to see which apps can see your Facebook data
  • Kevin & Andrew’s take on Zuck’s testimony – with audio clips!
  • Native ads are a REALLY big deal – are they worth it?
  • Google link shortener is (mostly) gone. RIP.
• 360 Topic Of The Week
  • Get better at tracking results of your digital marketing efforts in Google Analytics
• Question Of The Week
  • What marketing tasks take up the most amount of your time, and are the returns worth it?

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

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