How to Achieve Success in Game Development

When you set out to develop a PC game, your potential market is basically everyone on Earth who owns a PC. Once you begin making decisions about your game (gory, sci-fi, RTS, shooter), you begin losing potential customers who are not interested in your topic, genre, or style. Commercially successful games hold on to a significant share of the market because they choose a topic, genre, and style that connect with a broad audience base. The acceptance of the PC by more world communities, different age groups, and women requires that games not be targeted solely to the traditional gaming audience of young males.

Games that have been traditionally strong with the hardcore gamers (young males), must remain attractive to that group, however increasing the appeal of the game can attract the much larger casual gamers. In these instances, we need the approval of hardcore gamers and rely on them to spread the word of their approval of the game to the market. This increases awareness within the casual market where the bulk of sales resides.

Achieving broad appeal requires that some aspects of the game is engaging to the hardcore gamers, while other features appeal to the casual gamer. Find out how the game will appeal to the different market segments, and why each will like it. This differentiation often requires both single and multi-player game options.

Strive to be the best game in your genre and your choice of the topic. The best games make the bulk of the profits, while the mediocre games suffer.

About the Speaker 
I’m a student in SAE Dubai, studying Game Development, I’ve been interested in playing video games since I was 2, when I played my first game which I still remember and was Super Mario World for the Super Nintendo Entertainment System, and at a very young age of 6 I decided to become a game developer in the future, which brought me to where I am now, pursuing my passion and dream to work in the games industry.

Support the show