Major Giving Metrics: What to Measure and How

In this episode of Go Beyond, we sat down with Doug Cogswell to get into a conversation on Major Giving Metrics and performance drivers. Doug is a guru when it comes to applying data-driven strategies to the performance of a fundraising team, and he has key recommendations on what to measure, how to measure it and how to drive change management within your organization. In this episode you will hear best practices on how to: - Close more major gifts - Create a culture of data-driven change within your organization - What performance metrics and KPIs to track and why