Louise Sedgman of www.giddyupfoto.com and www.thefotocreative.com.au initially caught my attention when she responded to a thread in the PhotobizX Premium Members group on generating leads at events.
She posted that she'd just attended Equitana for four days. She had a site there with her photography work on display, a competition running with QR code, and lots of products on display and overall, it was very successful.
I did a little more digging to learn this photographer is a mum of two beautiful girls, a wife, a ...
Louise Sedgman of www.giddyupfoto.com and www.thefotocreative.com.au initially caught my attention when she responded to a thread in the PhotobizX Premium Members group on generating leads at events.
She posted that she'd just attended Equitana for four days. She had a site there with her photography work on display, a competition running with QR code, and lots of products on display and overall, it was very successful.
I did a little more digging to learn this photographer is a mum of two beautiful girls, a wife, a businesswoman, a daughter, a horsewoman, and her favourite thing in the world is photographing horses!
She's won many awards in the last 15 years for her work, and it's no wonder! Look at her online portfolio, and you will see some incredible and beautiful photography featuring the Aussie outdoors, fantastic light and amazing horses with and without their owners.
In addition to her photography business, she teaches, tutors and coaches other horse lovers looking to learn the art of equine photography.
In this interview, Louise shares details on the business of equine photography and generating bookings via equine expos.
Here's some more of what we covered in the interview:
Where Louise's clients come from
Louise's session fee and what it covers
How long does it take to complete an equine photo session
Client's average spend
Louise's most popular package
Louise's IPS process
Louise's business structure as an equine photographer
How Louise started venturing into Santa photography during the Christmas period
Is it profitable to do Santa photo sessions
Annual turnover/revenue
How to build up an equine photography niche
How clients find Louise's Equine photography business
The benefits of attending and displaying at expos
Why you should consider expos and exhibits to grow your equine photography business
How much are the usual expo fees
The need to create goals before joining exhibits
Describing booth setups and what happens during expos
Setting up QR codes for your business
How to attract passersby to your expo booth
Why Louise doesn't show her award-winning photos during expos
Branding
Different flyers needed for the expos
Reduced session fees and how they work
Qualifying leads for competition
Louise's process when calling competition winners
Are horse owners good photography clients
Dealing with rescheduling photo sessions
How to deal with average-looking properties when doing location shoots with clients
Success rate with getting actual bookings from social media
How to encourage past clients to rebook new sessions
Can any photograph get into equine photography
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Louise shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the member's FB Group. What are your takeaways? What do you plan to implement in your business due to what you heard in today's episode?
I try not to go down the rabbit hole of worrying about what other people are doing or thinking. I'm there to do my thing and people are either going to like me and my work or they're not. – Louise Sedgman
If you have any questions I missed, a specific question you’d like to ask Louise or if you want to say thanks for coming on the show, feel free to comment inside the Members FB Group, too.
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The post PBX541: Louise Sedgman – The business of equine photography and bookings via expos appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
