(Re)Write Your Origin Story To Tee Up Your Offer

2022-06-23

Origin stories change. But why, and when do you update how you tell your own? If you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product. The purpose of an origin story is to tee up your offer. An origin story makes your customer live your journey without going through it. It brings whoever is listening to it along to the point where they want to buy your product. That's why it should be done...

Origin stories change. But why, and when do you update how you tell your own?

If you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product.

The purpose of an origin story is to tee up your offer.

An origin story makes your customer live your journey without going through it. It brings whoever is listening to it along to the point where they want to buy your product.

That's why it should be done in an effective sales-focused way. Even though it's your story, the listener is the protagonist because we want them to experience all the emotions in your story. This brings them closer to your offer.

Tune in to learn how to write or rewrite your origin story in a scripted way that tees up your offer!

Key Takeaways

- Why you have to script your story, but don't fake it (00:54)

- What's your origin story (07:53)

- The purpose of the origin story (08:54)

- How to make your origin story entertaining to listen to (09:12)

- The power of a story (11:17)

- The protagonist in your story is not YOU (13:07)

- How your story tees up the listener to your offer (16:32)

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