Content’s Role In Marketing Hubspot -- Kieran Flanagan // Hubspot

Kieran Flanagan, senior vice president of marketing talks with Ben about the role that content plays in Hubspot’s marketing effort. Hubspot creates an environment that facilitates collaboration among all of your teams. Today, Ben and Kieran discuss how Hubspot approaches content creation. With a content-centric approach to marketing, how do you decide on your content mix? Show Notes

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• Kieran Flanagan: Website // LinkedIn
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