The Best PR Campaign that Changed the World

2023-06-11

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years: 1948-59 Rosa Parks and the Montgomery Bus Boycott 1960-69 Civil Rights Movement in the United States 1970-79 The first Earth Day 1980-89 AIDS activism: a medical breakthrough 1990-99 Virgin Atlantic vs British Airways 2000-09 iP...

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years:

1948-59 Rosa Parks and the Montgomery Bus Boycott
1960-69 Civil Rights Movement in the United States
1970-79 The first Earth Day
1980-89 AIDS activism: a medical breakthrough
1990-99 Virgin Atlantic vs British Airways
2000-09 iPhone Launch
2010-19 Climate Change: The Paris Agreement
2020-23 Covid, vaccinating the world

You’re familiar with each of these including some iconic moments and sound bites, but how much do you know about the actual campaigns? We cover them all in this episode.

If you were to pick just one… JUST ONE… what would it be?

Read the CIPR News Release
SPOILER - Voting closed June 23, 2023 and the winner was...
2000-09 iPhone Launch

Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University

Email a.gregory@hud.ac.uk

On Twitter @gregsAnne

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