Time to Value, Time to Win: Scaling Smarter with AI and Apps

There's never been a better time to be a builder, and in HubSpot's ecosystem, we're seeing more and more partners who deliver solutions and list apps in our marketplace. Why? Daryl Michel—CEO at Cogent Connective—says its all about freedom of choice and the best way to solve a customer's challenges.

This episode is an energizing look at how to scale as a partner today, including:

• How building with AI can supercharge client outcomes
• Unlocking new revenue streams with apps
• A real-world example of how one ERP integration is now helping them close deals faster and at scale
• The ripple effects on client growth, cost per acquisition, and profitability
• Building apps to solve for gaps in the customer experience

Whether you're a builder, a CEO, or just looking to revisit the idea of building for HubSpot's marketplace, this conversation highlights the compounding impact of combining service excellence with scalable tech—and how AI is the great accelerator.