#271: How To Leverage Scarcity Marketing & FOMO To Drive Sales For YOUR Business! With Dr. Mindy Weinstein

In This Episode You Will Learn About: 

• Dealing with the fear of missing out (FOMO)   
• How your brain reacts to scarcity 
• The value of a short supply marketing

Resources:

• Website: www.marketmindshift.com
• Read The Power Of Scarcity 
• Email: info@marketmindshift.com 
• LinkedIn: @Mindy Weinstein
• Facebook: @Marketing MindShift
• Twitter: @marketingmindshift
• Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com 
• If you haven't yet, get my first book Confidence Creator

Show Notes: 

What are you scared of losing!? The more we fear losing something, the more POWER we give it! Scarcity is the most INFLUENTIAL motivator out there. Dr. Mindy Weinstein will breakdown the brain science behind scarcity and WHY it’s such an important marketing tactic. You’ll discover why we feel we MUST buy the latest, greatest, item on the market and what that means for YOUR business! Tune in to learn how to leverage scarcity, and how it leads our brain to quick and impulsive decision making.

About The Guest:

Dr. Mindy Weinstein is the leading expert in digital marketing, and the founder of Market MindShift, an incredible digital marketing agency that helps companies with everything from their social media content to SEO, and marketing funnels. She has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and McDonalds! She has a Doctor of Philosophy degree in general psychology with an emphasis in technology, and is a marketing instructor at Grand Canyon University and the University of Denver. As the author of The Power Of Scarcity, she’s helping people leverage scarcity in their lives to grow sales and revenue. 

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