The Marketing Strategy for ALL AGENTS in 2023

Anyone who has been in the real estate industry since 2008 understands what’s at stake in the coming market. Byron Lazine recently gave a speech at the Marketing Matters 2022 Conference, focusing on two things agents can do to build their business over the next ten years: media generation and becoming a clip machine. Subscribe to this channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Check out Broke Agent Media: https://brokeagentmedia.com/ ---------------- Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine TikTok: https://www.tiktok.com/@byronlazine —------------ Learn about the Marketing Matters Conference: https://www.marketingmattersconference.com/ Timestamps: 00:00–01:30 Intro 02:07 Byron’s biggest mistake 07:07 Be the Zillow of your community 11:20 Create content for your next listing 13:00 How can you build a media team around you? 16:04 Short-form content 17:48 Creating viral clips 19:45 Natural clip machines 20:51 Asking the right questions 24:30 Long-form conversations for short-form content 28:20 Become your own lead generation platform 31:00 The best time to go all-in 32:00 Q&A