Naylor Games vs CMON Acquisition PR - how announcing acquisitions and PR affects your company (Topic Discussion)

2024-04-16

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The following article is a guest post written by Alexandra Yaverbaum (aka Sasha) and Dina Ramse from Dina Said So Studio and originally published on LinkedIn. In light of the recent announcement that CMON have acquired some of Mythic Games’ projects, it brought into clear contrast just how well, (or indeed how poorly) these can be handled. I have been involved in previous mergers and acquisitions and most recently worked with Naylor Games to help consider their communication during their acquisition of ITB's as...

The following article is a guest post written by Alexandra Yaverbaum (aka Sasha) and Dina Ramse from Dina Said So Studio and originally published on LinkedIn.

In light of the recent announcement that CMON have acquired some of Mythic Games’ projects, it brought into clear contrast just how well, (or indeed how poorly) these can be handled. I have been involved in previous mergers and acquisitions and most recently worked with Naylor Games to help consider their communication during their acquisition of ITB's assets, which parallels the situation very closely.

Read the full article here: https://tabletopgamesblog.com/2024/04/16/naylor-games-vs-cmon-acquisition-pr-how-announcing-acquisitions-and-pr-affects-your-company-topic-discussion/

Useful Links

Dina Said So Studio: https://www.dinasaidsostudio.com/
original LinkedIn post: https://www.linkedin.com/pulse/naylor-games-vs-cmon-acquisition-pr-dinasaidsostudio-jabne/?trackingId=%2BPzH2uQg%2FX419uzbUU%2BQPQ%3D%3D
CMON: https://www.cmon.com/
Mythic Games: https://mythicgames.net/
Naylor Games: https://naylorgames.com/
Kickstater campaign for HEL: The Last Saga: https://www.kickstarter.com/projects/1162110258/hel-the-last-saga/posts/4014026
Mythic Games' update: https://www.kickstarter.com/projects/1162110258/hel-the-last-saga/posts/4005539
CMON press release: https://www.cmon.com/news/cmon-acquires-hel-the-last-saga-and-anastyr-ips-from-mythic-games
Naylor Games press release: https://naylorgames.com/blogs/blog/naylor-games-buys-all-assets-of-itb-games-and-a-plan-for-saving-its-projects
ITB Kickstarter update: https://www.kickstarter.com/projects/itbboardgames/crypt-x-a-narrative-puzzle-game/posts/3776703
Alba project update: https://www.kickstarter.com/projects/itbboardgames/alba-an-open-world-adventure-book/posts/3776855

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