Behind-the-Scenes of a Brand Acquisition With Ju Rhyu of Hero Cosmetics

Ever wonder what it’s like to sell your beauty brand for hundreds of millions of dollars? Same. Ju Rhyu, co-founder of Hero Cosmetics, which was acquired in 2022 for $630 million, is on the pod to shed some light on the recent Naturium M&A news, what really goes down when your company is bought, and how much money founders actually walk away with. Plus, she shares which brand she thinks will make the next big exit. But first: will *NSYNC reunite at the VMA's tonight? Kirbie thinks so.

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