The WIRE: Talking the walk – The importance of great brand communication

In a competitive real estate world where every voice wants to be heard, Olivia Rowe says the secret to standing out lies in providing content that is authentic, relevant, and easy to digest.

The content and communications executive of Raine & Horne Group sits down with hosts Grace Ormsby and Sadhana Smiles to share how her previous work experiences in the finance industry helped her dive into the real estate world like a fish takes to water.

Olivia also talks in-depth about how communication between brands and their customers should be a two-way street, underlines why content should be accessible and understandable for all stakeholders, and gives her insights on why it’s vital to produce content that is strategic and value-adding.

In this episode, you will hear:

 

• Why transparency and authenticity are key when it comes to building business relationships

 

• The role that effective communication plays in the real estate industry  

 

• How overusing buzzwords and jargons can hurt your communication strategy

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If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend a voice to the show, email editor@realestatebusiness.com.au for more insights.