Episode 8: Why Women Negotiate Better for Others | Negotiate X in Rewind

Episode 8 of the Negotiate X in Rewind series features Maarten van Rossum, Head of Strategy at &FLUENCE, in a candid discussion on gender, culture, and tactics in negotiation. The episode explores why women negotiate better for others, highlighting research that shows traits like empathy, listening, and creativity often lead to stronger outcomes than competitive approaches. 

Maarten also emphasizes the need for systemic change in organizations while encouraging individual responsibility to drive progress. He explains how to recognize and counter dirty tricks at the table and underscores why lasting relationships ultimately matter more than short-term wins. This episode blends research, practice, and storytelling into actionable insights.