Ep 102: Email vs SMS (plus Two Step Opt-ins and CT design)

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In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth.

Here's what you'll hear on the pod:

📦 Perception of email 📧 vs SMS 📱

📦 Our Two-Step process for driving leads with SMS

📦 Where CTAs should go, how they should look, and how many you should have

📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider)

📦 An inside look a the DTC win-back sequence

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