Marketers’ love affair with Hollywood, and more people might pay for news than headlines suggest

In this episode: Brands are enamored with Hollywood, with more of them launching studios to create films and documentaries. But what makes this time different? Jae Goodman of Superconnector joins us to explain. Plus, why more consumers might pay for news than recent research suggest.

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com