After 150+ podcast episodes, I realised recording is the easy part. Clarity and good tools make the real difference. That’s why I record my podcast with Riverside. Try Riverside here: https://creators.riverside.com/TomasLoucky
Mariam Gogidze is a personal branding strategist and executive coach helping C-level professionals, founders, and dealmakers build authority and category-of-one positioning online. Originally from Georgia, Mariam moved to London at a young age and built her career by combining writing, storytelling, and s...
After 150+ podcast episodes, I realised recording is the easy part. Clarity and good tools make the real difference. That’s why I record my podcast with Riverside. Try Riverside here: https://creators.riverside.com/TomasLoucky
Mariam Gogidze is a personal branding strategist and executive coach helping C-level professionals, founders, and dealmakers build authority and category-of-one positioning online. Originally from Georgia, Mariam moved to London at a young age and built her career by combining writing, storytelling, and strategic positioning to translate offline credibility into a strong and trusted LinkedIn presence. Her work focuses on clarity, long-term thinking, and building reputation before reach.
In this episode, we explore Mariam’s journey from Georgia to London and the mindset behind how she builds authority in regulated and competitive industries. We talk about growing on LinkedIn in a sustainable way, attracting the right opportunities rather than chasing clients, and discovering your niche by starting wide and refining over time. This conversation is for professionals who want to move beyond referrals, communicate their value with clarity, and play the long game of authority with intention and consistency.
Connect with Mariam:
https://www.linkedin.com/in/mariam-gogidze/
https://www.instagram.com/linkedinac/
Timestamps:
00:00 - Give value before expecting anything back
01:10 - Introduction
01:25 - Who is Mariam and what she does
02:00 - Moving from Georgia to London at 16
03:31 - Culture shock and building independence
06:34 - Expectations vs reality of London
09:00 - Early ambition and dream career
10:44 - Discovering copywriting through Lidl
11:58 - Midroll: Riverside
12:29 - Writing in a second language
14:21 - How LinkedIn first came into her life
17:07 - How long it really takes to grow
18:22 - The first client that changed everything
20:52 - The power of networking on LinkedIn
23:25 - Why LinkedIn is becoming more human
25:20 - Should you niche down or start wide
28:58 - Why financial services became the focus
31:04 - How to get your first clients
33:21 - Stop overthinking and just execute
34:37 - How to actually grow on LinkedIn
36:27 - Why you should share value freely
37:45 - Life outside work
39:47 - Book recommendation
41:02 - Future plans and diversifying the brand
42:49 - Final thoughts
Connect with Tomas:
X: https://x.com/TomasLoucky
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
More:
Links: https://linktr.ee/produced_by
Newsletter: https://producednewsletter.substack.com/
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