41. What NOT to do on your insta page as a salon owner

This new trend is making me CRINGE! I'm seeing salons recording consultations and sharing them on socials. Someone started a trend and now everyone is following suit thinking it will help grow their business. I get not wanting to get left behind, but the reality is that by following the current trends you are just blending in with everyone else. There is a part of us that believes we have to do what everyone else is doing to be successful, but that is our superpower, being DIFFERENT from everyone else. I'm all for expressing your creativity on your page but make sure you're talking to your ideal client, not other industry experts. Tune in for how to create Instagram content for your unique clientele and what they actually want to see! 

 

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