PVR Inox’s new sub model wants to push occupancy. But it will likely end up with a ’house-not-full’

PVR INOX posted a blockbuster quarter with triple the revenue from a year ago. Nearly 50 million Indians flocked PVR INOX theaters in the September quarter. A huge part of it is of course thanks to this year's big releases like Barbie, Oppenheimer, Gadar 2, and not to forget, the record-breaking performance of Shahrukh Khan’s Jawan. Just last Sunday, Salman Khan’s much-awaited Diwali release Tiger 3 also hit the big screen. 

However, even though PVR INOX successfully crossed pre-pandemic revenues in the September quarter, there was one very important metric that it failed turn around: occupancy levels. So to solve the issue, it came up with a first-of-its-kind subscription plan called Passport. It allows movie-goers to watch 10 movies a month for Rs 699 only.

But it turned out too good to be true. 

"Terms and conditions apply."

Tune in to find out more.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.