PR in the Age of AI: How SMEs Can Dominate Media Coverage

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we dive into the bold world of Public Relations and explore how businesses can break through the noise to earn media-dominating coverage in today’s crowded news cycle.

Our guest is Patrick McCaully, a former broadcast journalist and the founder of Pointman News Creation, an award-winning PR agency ranked internationally for its fearless and inventive approach. With 25 years of experience, Patrick has engineered some of the most talked-about stories in Canadian media and built a reputation for never settling for “vanilla PR.”

Key Highlights:

1. Trojan Horse Approach: Why Canadian SMEs can still win coverage with bold, idea-driven PR.

2. The Best Idea Wins: How turning a plain pitch into a Globe and Mail front page proves creativity beats conformity.

3. Earned Media & AI Search: Why media credibility is becoming more valuable than ads or SEO in the age of AI.

4. Choosing the Right PR Partner: The one key question entrepreneurs must ask before hiring an agency.

5. Pointman’s Legacy & Future of PR: Lessons from generating 3,000 media hits from just 15 pitches.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.