Toy Story: When A Hobby Becomes A Second Act

Bruce and Mira Brach opened Toy Utopia, an independent toy store, on May 27, 2022. Based in Red Bank, NJ, their aim was to create a “magical place that sparks interest, curiosity, imagination and creativity in children and adults.”

The business is a leap for both of them. Bruce had managed a landscaping business for over 25 years. Mira was – and still is – a registered nurse.

A lifelong collector of vintage toys, Bruce was ready to exit his company. Mira asked him, “What do your really want to do next?” Bruce’s response…open a toy store. And that's what they did together.

Click here to learn more about Toy Utopia. And if you find yourself in Red Bank, NJ, we hope you’ll give Bruce and Mira a visit.