#004: You Don’t Have To Be Visible Across All Platforms

2022-08-10

There are some gurus industry leaders who are keen to suggest that you need to be on as many platforms as possible. My advice is to be very wary about this. This is how a lot of business owners become overwhelmed by social media – the belief of needing to be on all platforms for maximum visibility. Being everywhere is not as straightforward as it sounds. And it could cause burnout, overwhelm and a diluted message. Here are the highlights: (07:39) You don’t have to be visible on all the pla...

There are some gurus industry leaders who are keen to suggest that you need to be on as many platforms as possible. My advice is to be very wary about this.

This is how a lot of business owners become overwhelmed by social media – the belief of needing to be on all platforms for maximum visibility. Being everywhere is not as straightforward as it sounds.

And it could cause burnout, overwhelm and a diluted message.

Here are the highlights:

(07:39) You don’t have to be visible on all the platforms

(8:05) Setting yourself up to fail

(9:56) Don’t post and run

(16:24) Energy VS Exhaustion

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