Attributes of a Good Landing Page

In this episode of Tech Qualified, host Baylee Gunnell sits down with Kiyan Klocker to explore what makes a paid landing page work. Kiyan explains why landing pages must focus on a single audience and a single goal, and why sending paid traffic to a homepage usually falls short. Instead, he shares how to reuse strong content from other parts of your website while tailoring each landing page to match the campaign’s purpose and the visitor’s needs.

Kiyan walks through the difference between marketing and sales, stressing that marketing should center on helping prospects solve problems. He outlines how to build campaigns for every stage of the funnel, from raising awareness to driving action, and why every landing page must set clear expectations for what happens after a visitor hits submit. He also highlights common mistakes, like adding too many calls to action or mismatching ad copy and landing page content.

The conversation wraps with practical advice on measuring success, customizing by audience, and keeping the user journey smooth from ad to form. Kiyan’s insights offer a clear path for anyone looking to improve campaign performance with better landing pages.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.