From Burnout to Bold Moves: How Lucy From Mink and Me Transformed a Rural Retail Store.

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In this raw and refreshing episode of thelotco Business Podcast, I chat with Lucy Moss founder of Mink and Me, a vibrant lifestyle brand that blossomed from a tiny rural shop into a bold online store and now a budding wholesale business.

Lucy shares her incredible 10-year journey, starting from a collaborative store in Coonamble (yep, population 2,500!) to navigating ADHD diagnosis, burnout, a booming Christmas season, a massive pivot, and a spontaneous buying trip to India that changed everything.

We unpack:

• How her dog’s name (RIP Minky!) sparked a business name and legacy
• The power of collaboration and building a retail hub in a small town
• What she learned from buying “dud” products and how she refined her retail buying over time
• Why selling 760 Queen Elizabeth Christmas decorations was a pivotal moment (yes, really!)
• How burnout led her to hit pause and what that looked like
• Her candid experience with an ADHD diagnosis and what changed afterward
• The unexpected decision to close her physical store (despite strong sales) and go all in on online
• Why her India trade show trip with Christine from She.Freights opened a whole new wholesale opportunity
• Her advice for evolving with your business, listening to your gut, and not being afraid to pivot

Lucy gets real about the highs and lows, from toddler chaos to trade show prep, and gives insight into what it truly takes to stay resilient, creative, and profitable in today’s retail and product landscape.

Links + Resources:

• Follow Lucy at @minkandme
• Check out her online store: minkandme.com.au
• Want to prep for your own trade show? Grab the Trade Show Bootcamp
• Listen to more episodes at thelotco Business Podcast

 If this episode sparked an “OMG I need to pivot too” moment or you’ve been toying with launching wholesale or shutting your physical store send me a DM @thelotco. Lucy’s story is proof you don’t have to stick to one version of success. You get to evolve. ✨

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