Building a $100M Brand with Empathy: Grace Lee Chen, Founder of Birdy Grey

What does it take to turn a simple idea into a $100 million brand? In the Season 2 premiere of Leading By Example, host Jessica Chen sits down with Grace Lee Chen, Founder and Chief Creative Officer of Birdy Grey, the direct-to-consumer company reshaping how people shop for weddings. Grace shares how she transformed a personal frustration as a six-time bridesmaid into a thriving business built on empathy, creativity, and deep customer connection. She opens up about scaling her brand, collaborating with her best friend and co-founder, and why stepping down as CEO to focus on creative leadership was the most empowering decision of her career. Through her journey, Grace reveals what it means to lead with trust, authenticity, and heart in today’s fast-changing business landscape.

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