The Story of Mullege - Garad Haji Mustafa Awal - S11 EP123

Join us for this MERI Podcast episode, which features Garad Haji Mustafa Awal, General Manage of Mullege PLC, a company involved in coffee, transport, import, real estate and others.We discuss a broad range of topics in this episode, such as:- Early life and entrepreneurial Beginnings- Scaling Mullege and Operations - Ethiopian Coffee Industry and Market - Challenging timesDiscover the experience and practices employed by Haji Mustafa Awal and gain valuable knowledge and life lessons from his experiences.More from our partners:Dashen BankWebsite: https://dashenbanksc.comTelegram: https://t.me/DashenBankEthiopiaEthioTelecomDownload Telebirr Remit App on Playstore : https://play.google.com/store/apps/details?id=com.ethiotelecom.telebirr.remit&hl=en&pli=1Appstore: https://apps.apple.com/us/app/telebirr-remit/id6642675033Website: https://www.ethiotelecom.et/00:00 - Intro02:04- Opening03:35 - Background16:27 - Bunna Business26:00- Scaling the company from a local supplier to a global exporter.28:10 - Key to success30:24 - Import business36:32 - Having to restart41:54 - Process of growing from exporting 396 tons to 20k tons35:18 - Working with Nestlé46:33 - Vertical Integration47:03 - Challenges in the coffee business48:38 - The current state of coffee57:17 - Transport and logistic business59:58 - Working with family01:03:34 - Run down questions01:08:27 - Future plans01:11:41- Wisdom