Vanya du Toit: The Listening Advantage: Embedding Empathy into Brand, Culture, and Space

As I love to say, empathy isn’t just a soft skill—it’s a powerful tool for strategic and creative excellence.

Joining me today is Vanya du Toit, the Associate Director for Wiedemann Lampe, a brand and business consultancy, who leads with empathy to drive brand transformation, team growth, and meaningful client partnerships.

In this episode, Vanya shares how listening—truly listening is the foundation of successful brand strategy and how embedding empathy into both client work and internal culture unlocks innovation, better output, and stronger relationships. We discuss cultureful brands, regenerative economics, and a host of other important new concepts. We also dive into how their own agency is empathically designing their new studio space to support diverse working styles, rejecting the one-size-fits-all open office in favor of an environment where everyone can thrive.

To access the episode transcript, please search for the episode title at www.TheEmpathyEdge.com

Key Takeaways:

• A brand is more than just the logo. A brand is how a customer interacts with every aspect of your company, which begins with listening and understanding.
• Listening is a key component of human respect. Listening builds trust and respect, which makes for a better relationship and better work.
• Honesty and directness are also empathy. You can have boundaries and give constructive feedback and still be empathetic. Lying is not empathetic.

"Without that internal change, you cannot manifest external change. You can't get a team of unwilling employees to live and breathe your values and your vision and your mission." — Vanya du Toit

Episode References:

• The Empathy Edge: Rebecca Friese: How to Build a “Good” Culture

From Our Partner:

SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.

Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.

About Vanya du Toit, Associate Director, Wiedemann Lampe:

Vanya is the Associate Director for Wiedemann Lampe, a brand and business consultancy, and she has over 15 years’ experience leading client relationships and project management teams in brand strategy, brand development, and brand delivery projects. Their firm creates brands that shape, unite, and inspire the world – harnessing the unifying force of brand to bring people together and inspire change from the inside out, and clients include the Louvre Abu Dhabi, Fine Arts Museums of San Francisco, New York State Parks, Kew Royal Botanical Gardens, and more. She’s responsible for all commercial and operational aspects of the business, new business strategy and conversion, and the integration of new clients into project teams, ensuring that the right focus and resources are allocated for every client.

Connect with Vanya:

Wiedemann Lampe: https://wiedemannlampe.com/

LinkedIn: https://www.linkedin.com/in/vanya-du-toit-1068b992/

Connect with Maria:

Get Maria's books on empathy: Red-Slice.com/books

Learn more about Maria's work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

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Threads: @redslicemaria

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