Has Podcasting Replaced Blogging?

In the early 2000s, EVERYONE had a blog. It took the Internet by storm. And, like most web-based platforms, brands and businesses found a way to leverage blogs as a means of communicating with their audience. Much like Facebook and Twitter, which were used for entirely different purposes when they launched, blogs became a focal point of content strategies for companies small and large - providing an online destination where news, product info, and industry innovations could be shared in full detail with the click of a button.

Fast forward to 2020 and what's all the rage? Podcasting. 'Starting a podcast' is the new 'starting a blog,' and people, brands, and businesses are embracing podcasting as the hottest and most effective medium for connecting with consumers. In fact, many blogs are used to house podcast content, thus making the actual blog an overall hub for communication and connectivity across the Internet.

Has podcasting replaced blogging? I'm going to analyze this question in Episode 6 of Pod Theory and provide some statistics that help answer this question.

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production