How This Video Game Developer Has Used Customer Support as Content to Increase Brand Loyalty - Episode 57

2025-02-20

What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy?In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different possible endings? 🤯) and takes a deep dive into how Larian Studios has turned player feedback into a powerful marketing tool. From engaging directly with their community to making improvements based on real conversations, they’ve built an insanely loyal fanbase—and there’s a lot we can l...

What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy?

In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different possible endings? 🤯) and takes a deep dive into how Larian Studios has turned player feedback into a powerful marketing tool. From engaging directly with their community to making improvements based on real conversations, they’ve built an insanely loyal fanbase—and there’s a lot we can learn from them, no matter the industry we're in.

Whether you love video games or just want a fresh way to approach your marketing, we hope you enjoy this solo episode from Austin!

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