#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

2024-03-11

Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.In this episode, they chat aboutThe importance of leadership team alignment and why the CRO & CFO should be your best friendHow marketing can impact pipeline and the standard it should be held toWhy you should build a marketing calendar around the product roadmapTimestamps(00:00) -...

In this episode, they chat about

The importance of leadership team alignment and why the CRO & CFO should be your best friend
How marketing can impact pipeline and the standard it should be held to
Why you should build a marketing calendar around the product roadmap

Timestamps

(00:00) - Kyle's exposure to B2B marketing and strategy
(04:49) - Gaining expertise in marketing metrics and standards
(09:27) - Balancing Efficiency and Creativity in Sales Outreach
(13:06) - Importance of an Internal Partnership with the Sales Team
(15:46) - Aligning marketing goals with revenue generation
(17:29) - Co-creating Qualified Opportunities with ICP
(22:34) - Importance of Sales and Marketing Collaboration
(26:09) - How CROs and CMOs can balance long-term vision and short-term outcomes
(31:19) - The lightning strike strategy
(32:12) - ""Marketing Moments"": Calendaring significant events to drive business goals and team performance
(35:28) - Using Shield analytics to identify and repost popular content
(43:04) - How to simplify complex questions to extract key insights
(46:31) - Building a networking resource for professional growth
(49:34) - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Comments (3)