Office Coffee and Insights | Strategic Marketing & Innovation with Bruce Williamson

This week on Real-World Branding we host Bruce Williamson, Global VP of Innovation & Chief Marketing Officer at the drinks division of Mars, Inc. Bruce and his team take note of powerful insights in social experiments such as the perceived cleanliness of a hotel room, or the rippling effects of an exceptional coffee maker in the office. Tune in to see how they turn those insights into customer centric innovation in the B2B world. If you like our podcast, please subscribe and leave us a rating!