EP 101 - Transformed with Marty Cagan

We are very excited to bring you our latest episode - an interview with Marty Cagan, on the occasion of the release of his new book TRANSFORMED: Moving to the Product Operating Model. Marty wrote the book with his partners at the Silicon Valley Product Group - Lea Hickman, Christian Idiodi, Chris Jones and Jon Moore, and it was highly anticipated by the entire Product community around the world.

Following his books INSPIRED (where Marty lays down the foundations on how to build product the right way) and EMPOWERED (which aims to the leaders of product teams, helping them become empowered teams that solve real problems for client, and achieve outcomes to the organization), the new book is about the transformation of the entire organization from Feature Factories to Empowered Team, or, as it coined in the new book, moving to the Product Operating Model.This is the missing piece that many of us in the product world were waiting for! Following Marty’s and SVPG’s work, we have known for years what successful product companies are doing, and why being a feature factory is counter productive to solving real problems. But the world out there is still mostly dominated by organizations doing it all wrong. 

We hope that TRANSFORMED will not just be a bestseller, but will make real transformation in the world, to help companies move to the Product Operating Model, and create amazing products that solve real problems, and create value to their organization.Join us as Matt and Moshe discuss this with Marty:

• Where did the name “Product Operating Model” come from?
• Who is the book for? It is not just for product people! On the contrary, it is extremely important that the CEO and the executives are part of - and leading - the transformation
• Addressing the question “Is it possible to change?” The book includes techniques that are not just about product management but transformational techniques
• How do individual contributors from the product team can impact and help the transformation 
• Misalignments created by the language we are using, starting from defining what we do, and how different people in the organization are using different words, that must be understood and aligned
• The importance of empathy to stakeholders, and how product managers should understand deeply what other areas of the business do, to create the internal confidence that we know what we are doing
• The role of Product Coaches in helping executives and organization successfully transform 
• The relevancy of the Product Operating Model around the world, demonstrated by the examples and case studies in the book
• Tips for product people in organizations that don’t yet see the need to change, on how they can control their destiny, what they can learn and do to move forward
• And so much more!

• You can connect with Marty at:
  • LinkedIn: https://www.linkedin.com/in/cagan/ 
  • Silicon Valley Product Group: http://www.svpg.com/ 
  • SVPG blog: https://www.svpg.com/articles/ 
  • TRANSFORMED: Moving to the Product Operating Model https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336
  • The books, INSPIRED, EMPOWERED and TRANSFORMED: https://www.svpg.com/books/ 

• You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: 
  • Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast 
  • Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
  • Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/

• Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

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