The 1% Lie? Inside Team Sky’s Rise

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In 2010, Dave Brailsford launched Team Sky with a promise no one in professional cycling had ever dared to make: they would win the Tour de France within five years, with a clean British rider. His method? Relentless 1% improvements in everything the team touched. They called it “marginal gains” — and as fans, we bought in. Within three years, they’d won the Tour. Within a decade, they’d won it seven times. But questions still linger… including why the team doctor ordered testosterone to team headquarters.

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