RL 042: Jeff Fromm - Marketing to Gen Z (How to Reach the Next Generation)

Today we talk with Jeff Fromm, co-author of "Marketing to Gen Z: The Rules for Reaching This Vast And Very Different Generation of Influencers." Did you know that kids under 18 have more in common with their grandparents than their parents? Jeff is the President of FutureCast and a contributor to Forbes. His books on generational marketing have been recognized as industry standards.