AI Agents: What do marketers need to know? - Ash Stearn

In this episode of The Marketing Meetup Podcast, Joe is joined by AI expert Ash Stern to break down the world of AI agents—what they are, how they work, and whether businesses truly need them. AI can often feel like an overwhelming, jargon-filled space, but Ash simplifies it beautifully, comparing AI agents to digital employees that can automate and enhance marketing workflows.

Key takeaways from the conversation:

• What AI Agents Actually Are – Understanding the difference between AI agents, traditional chatbots, and custom GPTs.
• When & Why to Use AI Agents – How they go beyond basic automations, making independent decisions and streamlining complex marketing tasks.
• Practical Use Cases – From repurposing content at scale to automating sales research, Ash shares real-life applications of AI agents in marketing.
• Challenges & Misconceptions – The learning curve involved, common pitfalls, and why AI agents aren't just a plug-and-play solution.

Ash also shares her own journey from a non-technical background to mastering AI automation and highlights some of the most innovative AI-driven marketing strategies she’s seen.

If you’ve been curious about AI agents but unsure where to start, this episode is packed with actionable insights and honest advice on navigating the AI hype.

🎧 Tune in to learn how to harness AI for smarter, more efficient marketing!