Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner

I have a weakness for walls of text. I really do.

See, I love to teach and think and expound and explain, and I do it best in writing. This is, as I have been frequently reminded by my wonderful business partner, rather merciless on the end reader, on websites, in newsletters and emails, and sometimes even on social media.

And it's a problem because while the content may be good and fondly like to believe that it is, it's hard to read. This is important everywhere, but it's especially important on social media.

And I've never been a huge fan or a super user of it, which means I've never been great at configuring things in the right way to perform the best. But there are so many experts who are so, so good at it, for which I am profoundly grateful because so many of them are so generous with their knowledge.

We are talking with one of those experts today, and she's got some strong opinions about the length of content that belongs in LinkedIn, as well as the topics, the relationship building, the role of LinkedIn to business, and how podcasters can take advantage of it.

Sophie Lechner is the creator of The Magnet Model, and she helps mission driven entrepreneurs find their audience on LinkedIn and build relationships with them so that they can spread their message and grow their own businesses.

If you want strategies that you can use today to improve your LinkedIn game, listen to the episode or read the blog post here: https://podcastingforbusiness.com/73

Tune in to the full episode to learn about:

• The strengths of LinkedIn as a platform
• How to make LinkedIn work for podcasters
• LinkedIn mistakes and best practices
• The ideal LinkedIn post from Sophie Lechner
• Relationship building with podcast hosts and guests

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Key Quotes

"In this day and age, if we want a book, we'll go get a book. You're serving yourself, right? You want people to read it, so make it so the text will just jump into their brain without having to make any effort." - Sophie Lechner

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

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Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Sophie Lechner Website | LinkedIn

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Related:

• Learning From Experts
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• A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone

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