118. The right (and wrong) way to use pop culture references for your brand

Many brands use pop culture brands in their messaging and content. It is a way for brands to relate to consumers and connect to them at a more emotional level that goes beyond a product offering.

But there are definitely times where brands should not be using pop culture references, because it has the opposite of the intended impact by pushing some of your ideal customers away from you.

This episode walks through 3 reasons why you should reconsider using pop culture references for your brand, and how to ensure any references you do use draw more of the people you want to serve to you.

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